Marketing a retail location can be tough. You’re limited geographically to the number of customers you can have. However, that doesn’t mean you can’t have tremendous success with a brick and mortar store. If your aim for the year is to increase the profile of your retail store, continue reading to discover four innovative ways you can market your bridal store.
Ensure that you have a presence on social media sites
Whilst you may have a professional website, it’s still important to have a Facebook account for your bridal shop. While you may not update the content on your website on a daily basis, you can share weekly pieces of news on your business’s Facebook and other social media. For example, when you receive a new bridal collection from a designer you can share photographs of each gown on Facebook. Or if you plan on clearing out last seasons stock, to make way for new collections, you could advertise a sale on your Facebook page.
This bridal shop’s Facebook page and other social media pages do a fantastic job of maintaining a presence on social media without being to promotional. She posts fun wedding accessories, new dresses and inventory, and shares blog posts relevant to her target market.
Showcase a selection of your gowns at a wedding expo
Most cities host annual or biannual wedding expos where your business can be seen by thousands of brides to be. If you book a stall at a local wedding expo, ensure that you have some of your finest bridal gowns on display and that you have business cards printed out to pass out to interested brides.
Better yet, consider having business cards printed up which have a space designed to jot down an appointment time. Should you choose to attend a wedding expo, you’ll be competing for attention with a plethora of bridal stores. So it’s imperative, to get women to commit to a dress fitting before they leave the expo.
Better yet, host your own event, which leads us to our next tip.
Host, one off VIP events
Once you’ve created a Facebook account and built up your following you can create Facebook events such as a champagne evening, where brides to be can sip on a complimentary glass of champagne whilst trying on wedding gowns. Alternatively, you could consider hosting a high tea party on a Saturday or Sunday afternoon or hosting an event aimed at bridesmaids.
Having a presence on a site like Facebook, also makes it a breeze for customers to get in contact with your store. As an example, if a customer has a query, they can leave a comment on your wall, instead of having to ring your store. Better yet, satisfied customers can also leave reviews on your Facebook page, which will give potential new customers the confidence to visit your store.
Use social media accounts to host competitions
If you’re tech savvy you may be interested in creating a Instagram or Twitter account for your store, as by doing so you can run competitions where brides who have brought a gown from your store can share photographs from their big day, in the hope of winning a prize, such as a romantic dinner for two. This helps build your social proof to new clients by showing them previous satisfied customers. By seeing how stunning each competition entrant looks, brides to be may be inspired to visit your bridal store.
If you’re looking to attract new customers and to raise the profile of your bridal store, it’s worth getting creative with social media and to attend as many local bridal shows or expos as you can.
So what are you waiting for, now you have a little marketing inspiration, it’s time to increase your market share.