How To Market A Bridal Store In 2015

Marketing a retail location can be tough. You’re limited geographically to the number of customers you can have. However, that doesn’t mean you can’t have tremendous success with a brick and mortar store. If your aim for the year is to increase the profile of your retail store, continue reading to discover four innovative ways you can market your bridal store.

Ensure that you have a presence on social media sites
Whilst you may have a professional website, it’s still important to have a Facebook account for your bridal shop. While you may not update the content on your website on a daily basis, you can share weekly pieces of news on your business’s Facebook and other social media. For example, when you receive a new bridal collection from a designer you can share photographs of each gown on Facebook. Or if you plan on clearing out last seasons stock, to make way for new collections, you could advertise a sale on your Facebook page.

This bridal shop’s Facebook page and other social media pages do a fantastic job of maintaining a presence on social media without being to promotional. She posts fun wedding accessories, new dresses and inventory, and shares blog posts relevant to her target market.

Showcase a selection of your gowns at a wedding expo
Most cities host annual or biannual wedding expos where your business can be seen by thousands of brides to be. If you book a stall at a local wedding expo, ensure that you have some of your finest bridal gowns on display and that you have business cards printed out to pass out to interested brides.

Better yet, consider having business cards printed up which have a space designed to jot down an appointment time. Should you choose to attend a wedding expo, you’ll be competing for attention with a plethora of bridal stores. So it’s imperative, to get women to commit to a dress fitting before they leave the expo.

Better yet, host your own event, which leads us to our next tip.

Host, one off  VIP events
Once you’ve created a Facebook account and built up your following you can create Facebook events such as a champagne evening, where brides to be can sip on a complimentary glass of champagne whilst trying on wedding gowns. Alternatively, you could consider hosting a high tea party on a Saturday or Sunday afternoon or hosting an event aimed at bridesmaids.

Having a presence on a site like Facebook, also makes it a breeze for customers to get in contact with your store. As an example, if a customer has a query, they can leave a comment on your wall, instead of having to ring your store. Better yet, satisfied customers can also leave reviews on your Facebook page, which will give potential new customers the confidence to visit your store.

Use social media accounts to host competitions
If you’re tech savvy you may be interested in creating a Instagram or Twitter account for your store, as by doing so you can run competitions where brides who have brought a gown from your store can share photographs from their big day, in the hope of winning a prize, such as a romantic dinner for two. This helps build your social proof to new clients by showing them previous satisfied customers. By seeing how stunning each competition entrant looks, brides to be may be inspired to visit your bridal store.

If you’re looking to attract new customers and to raise the profile of your bridal store, it’s worth getting creative with social media and to attend as many local bridal shows or expos as you can.

So what are you waiting for, now you have a little marketing inspiration, it’s time to increase your market share.

Case Study: How a wedding florist got her first 3 paying clients in 30 days

Madison Hartley, a Bend Oregon Florist and owner of A Native Bloom was not a small business owner last month. In fact she wouldn’t even have called herself a florist, but less than 30 days later she has a thriving new business and an additional source of income from what she once considered a hobby.

Madison always liked making unique artwork and enjoyed using flowers as her medium, but she never thought she could make money off of it, then her brother Ben saw her work.  Her brother is a nationally renowned wedding photographer, so he’s seen a lot of wedding flowers.  When he saw the types of flower arrangements his sister was creating, he told her she had to start her own business and offer her services to brides. A Native Bloom was born the following week.

A Native Bloom creates unique flower arrangements, mostly for weddings, that have a wild natural quality to them. Madison uses a mixture of local flowers and plants that are native to Bend Oregon to create her beautifully original flower arrangements.

But how did she get her first paying clients? Trade shows

Madison registered as a vendor for a local wedding trade show and set up a small booth.  Her flowers stood out and she instantly had the interest of the room.  Within the first hour of the show she had already booked her first paying client.

Attending industry conferences and trade shows is a great way to meet other professionals in your industry as well as book new clients. Madison went from nothing to having a profitable business in 30 days.

What’s holding you back from taking action?

How Sending Sample Images Helped This Photo Booth Rental Company

Free samples are a great way to remove the uncertainty of a purchase.  By giving potential customers a sample of what they’ll be purchasing they’ll be less likely to return it or ask for a refund. By giving someone some sort of sample, it also adds a layer of reciprocity to the transaction.

One Photo Booth Rental company took this strategy to the next level, here’s what they did.

InstaStyle Photo Booth Rentals is a photo booth rental company located in Columbus, Ohio.  They provide high end photo booth rentals to all types of events ranging from birthdays to weddings.  One market they wanted to continue to expand into was corporate events.

InstaStyle knew that they had to get in front of the decision makers, so they found out the names of the people planning the corporate parties for several large local companies and sent them a sales letter along with samples of the quality of their photo booth images.

They ended up completely booking out their photo booth for the month of December, and earning enough revenue to invest in a second booth.

How Dr.Lee Uses Meetups to Get More Leads For His Chiropractor Business

In the United States people usually only go to doctors when there is something wrong with them, but according to the American Chiropractic Association regular visits to your chiropractor or health care physician are critical to preventing small problems from growing into critical issues.

But most people don’t even think about visiting a chiropractor before the first signs of trouble surface, so how can a Chiropractor get the attention of potential customers before it’s to late? Dr. Lee a Chiropractor from Columbus Ohio has used one technique to attract a sizable client based… all before he even officially opened his doors.

Dr. Lee of Riverside Family Chiropractic contacts local businesses and schedules small one hour seminars to educate the employees of those businesses on the benefits of chiropractic treatments.  Not only is Dr. Lee establishing himself as a local authority, but he is also helping the community by answering their health related questions for free.

Performing these lectures has been a great lead generation method for his business and has helped him quickly gain a loyal customer base while he begins to build his new Ohio practice.

Dr. Lee proves that educating your customers and becoming THE local authority in your niche is the best way to set yourself up for long term success in your industry.

Chiropractor Columbus Ohio

Click here to learn more about Dr. Lee and his Chiropractic approach.